Research Reports
Vol. LXXIX, No. 6 | April 2, 2012
When executives pay attention to customers’ long-term needs, business will prosper. And the findings are backed up by data.
by Craig Richardson, PhD, Visiting Research Fellow
Additional Content:
ASK THE EXPERT: Deals on Wheels by Steven Cunningham, PhD, director of research and education
The Many Sources of Life Expectancy by Zinnia Mukherjee, PhD, Research Fellow